100 Great Songs From The British Invasion: How Do You Do It?- Gerry And The Pacemakers. The song written by Mitch Murray was turned down first when offered to Adam Faith and Brian Poole. EMI producer a fellow by the name of George Martin thought he saw hit potential in the song. There was a new band he was working with who originated from Liverpool- named The Beatles. He thought it would be a great song for them to do- and potentially a first single. The Beatles made some changes to the song and recorded it but they didn’t like it. The Beatles wanted one of their tunes ‘Love Me Do’ to be the single. Incredibly- George Martin changed his mind and gave in- “Love Me Do’ would be the first Beatles single- and their version of ‘How Do You Do It?’ wouldn’t see the light of day until it was released over 30 years later on the Anthology I album. I always thought this was a big moment for The Beatles and their relationship with George Martin. George could have easily told these guys- who had never had anything released before – this is how it will be– but he did like ‘Love Me Do’ also- and changed his mind. George was also later proven correct as far as the hit potential of ‘How Do You Do It?’- when released by another Brian Epstein managed band- and another group from Liverpool- Gerry And The Pacemakers- it went to #1.
Single: ‘How Do You Do It?- Gerry And The Pacemakers/ Written by Mitch Murray/ Record Company- Laurie/ Time: 1:59/ Produced by George Martin/ Recorded on January 22, 1963/ Released March 14, 1963 in UK, July 5, 1964 in US/ Peaked at #9 in US Billboard Hot 100, #1 in UK Singles Chart.