Billboard #1 Hits: #169: “Cherish”- The Association. September 24, 1970. #1 for 3 weeks.

  • Single: “Cherish”- The Association
  • Record Company- Valiant
  • Genre-Wimp Pop
  • Written by Terry Kirkman
  • Time-3:13
  • B-side:”Don’t Blame It On Me”
  • Album-And Then… Along Comes The Association
  • Grade- D-
  • Peaked at #1 for 3 weeks in the Billboard Hot 100.

I know there will be dissenters who love this song- but I have always hated this song. The only thing saving this from being the worst #1 hit of 1966 is Barry Sadler. The Association have an interesting/ puzzling chart history- in all they had 7 singles make the Top 40 and 5 of those made the Top 10. It seems they were either big hit or miss- when the hits stopped in early 1968 they stopped-their final eight singles- the highest any of them reached was #47. Their sound at least to me was so bland maybe the listening public after two years of buying grew bored? A couple of their hits were passable but this one “Cherish” awful- particularly their version. It sounds off speed to me. David Cassidy a few years later would take it to the Top 10- while its nothing to write home about- he does put a little personality into the song. Another thing in looking over the history of The Association- they are still at it–probably playing at a Holiday Inn near you. They have had over the years more line-up changes and band members than Madonna has had one night stands.

4 responses to “BILLBOARD #1 HITS: #169: “CHERISH”- THE ASSOCIATION- SEPTEMBER 24, 1966

  1. I had my heart set on the prettiest and most popular girl in our eighth grade class and this song was my anthem for a month or two. I also had the same girl in mind with “Everything That Touches You.” Hard to believe the sappy Association opened the Monterey Pop Festival in 1967.

    • Wow- I didn’t know they opened the Monterey Pop Festival…maybe they were expecting a slow arriving crowd. .. and thanks for the story.

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