Hans Worst Hits of the 60’s- Cherish- by The Association. This was a huge mega hit in 1966- it went to #1 and held the position for 3 weeks. BMI ranked Cherish the #22 most played song of the 20th Century. Maybe it was played so much -because it was so boring- so inoffensive- it’s easy listening at its worst. The Association were masters of that easy listening- can’t possibly offend anyone sound. Look at their big hits- Along Comes Mary, Cherish, Windy, Never My Love- good for curing insomnia is about all. Cherish to me is the worst of that string of hits. There was a lot of great, cutting edge music in the 60’s- and the decade is celebrated for that but sometimes we tend to forget like any other time it also had its share of lame crap music- Cherish falls into that category for me.