On this day in 1974 the Cleveland Indians had one of the most poorly conceived promotions in sports history. It was “Ten Cent Beer Night.” The regular price at that time was .65 cents a beer. They had a limit that night of 6 per purchase. Over 25,000 were in attendance that night. The Indians usually didn’t draw like that. Every drunk in town showed up and some were reportedly drunk or stoned when they entered the ballpark. In the 9th inning the fans started rioting. The game ended in a forfeit. The Indians were playing the Texas Rangers that night-the Rangers were managed by Billy Martin one of the most famous drinking men in baseball history.