In the late 1960’s Max Yasgur was the most famous dairy farmer in America. It was on Max Yasgur’s land that the famous Woodstock concert was held August 15-18th 1969. At the time Yasgur was a 49 year old dairy farmer with a heart condition. Yasgur didn’t expect the concert to be as big as it was but he was willing to rent is land for the event because he felt “if the generation gap is to be closed we the older people have to do more than we have done.” Yasgur faced a lot of local pressure not to let them use his land but with the more local pressure he received the more determined he was to help make the event happen.

Max Yasgur would later sell his farm and move to Florida. He would die in 1973 at the age of 53. He received a full-page obituary in Rolling Stone Magazine. Something few non-musicians received at the time.