The Ford Motor Company Introduces The Edsel This Day 1957

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On this day in 1957 the Ford Motor Company introduced the Edsel. The name Edsel would soon become to mean -a huge commercial failure. The car was named for Henry Ford’s son- Edsel Ford who was the president of Ford Motor Company from 1919 until his death from stomach cancer at age 49 in 1943.

The car was produced in the model years 1958-1959 and 1960. The Edsel never caught on with the public and lost the Ford Motor Company $380,000,000 developing, manufacture and marketing. They only sold 84,000 cars in those three years which was half as many as they needed to sell to break even.

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